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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503 Exercise 2
What is the difference between applied research and basic or pure research Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.
Explanation
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Research refers to the outcome of human desire to investigate and deeper understanding of existing phenomena or find out the possibility of occurrence of a new phenomenon. Research is the starting point in any discipline. It is the key to the success and growth of any discipline.
The difference between applied research and pure research is as follows:
The question that would guide how a salesperson is to be paid by salary or commission, are as follows:
For applied research:
How the salary of a salesman would affect his monthly income. In this research a researcher do the research on the monthly income and expenditure of the salesman.
For pure research:
What factors of compensations influence the motivation to increase sales leads In this the researcher would identify a salesman would influence by the compensation factors and at what limit.
The difference between applied research and pure research is as follows:
The question that would guide how a salesperson is to be paid by salary or commission, are as follows:For applied research:
How the salary of a salesman would affect his monthly income. In this research a researcher do the research on the monthly income and expenditure of the salesman.
For pure research:
What factors of compensations influence the motivation to increase sales leads In this the researcher would identify a salesman would influence by the compensation factors and at what limit.
Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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