Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Exercise 6

You have been approached by the editor of Gentlemen's Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from show manufacturers, they were told men's clothing stores are a small and dying segment of their business. Since Gentlemen's Magazine goes chiefly to men's clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men's clothing stores in the United States will probably show that these stores are important outlets for men's shoes, and are not declining in importance as show outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a scientific proposal.