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book Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler cover

Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Edition 12ISBN: 978-0073521503
book Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler cover

Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Edition 12ISBN: 978-0073521503
Exercise 5
Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why
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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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