Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Exercise 5

In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.
(a) A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
(b) A poll of students at Metro University on their preferences among three candidates who are running for president of the student government.
(c) A survey of 58 wholesale grocery companies scattered over the eastern United States, on their personnel management policies for warehouse personnel.
(d) A study of financial officers of the Fortune 500 corporations to learn their predictions for the economic outlook in their industries in the next year.
(e) A study of applicant requirements, job tasks, and performance expectations as part of a job analysis of student work-study jobs on a college campus of 2,000 students, where 1,500 are involved in the work-study program.