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book Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler cover

Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Edition 12ISBN: 978-0073521503
book Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler cover

Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Edition 12ISBN: 978-0073521503
Exercise 4
Do you agree or disagree with the following statements Explain.
a) Validity is more critical to measurement than reliability.
b) Content validity is the most difficult type of validity to determine.
c) A valid measurement is reliable, but a reliable measurement may not be valid.
d) Stability and equivalence are essentially the same thing.
Explanation
Verified
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The measurement tool is considered to be...

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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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