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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503 Exercise 4
You receive the results of a paired-comparison preference test of four soft drinks from a sample of 200 persons. The results are as follows:
a. How do these brands rank in overall preference in this sample
b. Develop an interval scale for these four brands.
a. How do these brands rank in overall preference in this sample
b. Develop an interval scale for these four brands.
Explanation
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The Paired Comparison Scaling is a scali...
Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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