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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503 Exercise 5
One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problem with them
a. Yes - Depends - No
b. Excellent - Good - Fair - Poor
c. Excellent - Good - Average - Fair - Poor
d. Strongly Approve - Approve - Uncertain - Disapprove - Strongly Disapprove
a. Yes - Depends - No
b. Excellent - Good - Fair - Poor
c. Excellent - Good - Average - Fair - Poor
d. Strongly Approve - Approve - Uncertain - Disapprove - Strongly Disapprove
Explanation
Verified
Verified
a) Yes-Depends-No
These choices may be ...
Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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