Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Exercise 6

Your task is to interview a representative sample of attendees for the large concert venue where you work. The new season schedule includes 200 live concerts featuring all types of musicians and musical groups. Since neither the number of attendees nor their descriptive characteristics are known in advance, you decide on nonprobability sampling. Based on past configurations, you can calculate the number of tickets that will be available for each of the 200 concerts. Thus, collectively, you will know the number of possible attendees for each type of music. From attendance research conducted at concerts held by the Glacier Symphony during the previous two years, you can obtain gender data on attendees by type of music. How would you conduct a reasonably reliable nonprobability study