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Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
Edition 12ISBN: 978-0073521503 Exercise 3
What type of report would you suggest be written in each of the following cases
a. The president of the company has asked for a study of the company's pension plan and its comparisons to the plans of other firms in the industry.
b. You have been asked to write up a marketing experiment, which you recently completed, for submission to the Journal of Marketing Research.
c. Your division manager has asked you to prepare a forecast of promotional budget needs for the division for the next 12 months.
d. The National Institutes of Health has given you a grant to study the relationship between advertising of prescription drugs and subsequent sales of those drugs.
a. The president of the company has asked for a study of the company's pension plan and its comparisons to the plans of other firms in the industry.
b. You have been asked to write up a marketing experiment, which you recently completed, for submission to the Journal of Marketing Research.
c. Your division manager has asked you to prepare a forecast of promotional budget needs for the division for the next 12 months.
d. The National Institutes of Health has given you a grant to study the relationship between advertising of prescription drugs and subsequent sales of those drugs.
Explanation
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Research reports are written either form...
Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler
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