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Management 10th Edition by Richard Daft
Edition 10ISBN: 978-1133046639Management 10th Edition by Richard Daft
Edition 10ISBN: 978-1133046639 Exercise 9
Cultural symbols are usually noticed through sight, sound, couch, and smell. For example, Abercrombie retail stores use music, attractive models, and fragrance to communicate elements of its retail store culture. Why are symbols important to a corporate culture?
Explanation
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Symbols are a very important nonverbal p...
Management 10th Edition by Richard Daft
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