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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 124
What have been the principal drivers behind Starbucks' success in the marketplace What does the Starbucks brand mean to consumers How have the growth opportunities that Starbucks has pursued affected the value of its brand name
Explanation
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The case describes the retail strategy o...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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