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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 7
Develop a CRM program for a local store that sells apparel with your college's or university's logo. What type of information would you collect about your customers, and how would you use this information to increase the sales and profits of the store
Explanation
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The various activities in the CRM progra...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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