Textbook Solution | Social Media Marketing 1st Edition by Melissa Barker, Pamela Everett Nollkamper, Donald Barker, Nicholas Bormann, Nicholas Bormann, Krista Neher, Krista Neher
Social Media Marketing thumbnail

Social Media Marketing

Social Media Marketing

Edition 1

Author(s): Melissa Barker, Pamela Everett Nollkamper, Donald Barker, Nicholas Bormann, Nicholas Bormann, Krista Neher, Krista Neher

ISBN: 9781285402147

Publisher: Cengage Learning

19 Explanations

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Textbook Solution | Social Media Marketing 1st Edition by Melissa Barker, Pamela Everett Nollkamper, Donald Barker, Nicholas Bormann, Nicholas Bormann, Krista Neher, Krista Neher

Chapter 1: Social Media: the What, Why and How
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Chapter 2: Who Uses What
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Chapter 3: Social Media and the Digital Transformation
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Chapter 4: Ownership and Measurement
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Chapter 5: Social Service and Support
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Chapter 6: Social Customer Relationship Management
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Chapter 7: Social Media Monitoring for Market Intelligence
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Chapter 8: Introduction
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Chapter 9: Management and Staff
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Chapter 10: Viral Marketing and Influencers
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Chapter 11: Blogging
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Chapter 12: Consumer Reviews
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Chapter 13: Social Networking and Online Communities
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Chapter 14: Social Sharing
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Chapter 15: Social Service and Support
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Social Media Marketing 1st Edition by Melissa Barker, Pamela Everett Nollkamper, Donald Barker, Nicholas Bormann, Nicholas Bormann, Krista Neher, Krista Neher