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book Global Business Today 8th Edition by Charles Hill cover

Global Business Today 8th Edition by Charles Hill

Edition 8ISBN: 978-0077801922
book Global Business Today 8th Edition by Charles Hill cover

Global Business Today 8th Edition by Charles Hill

Edition 8ISBN: 978-0077801922
Exercise 30
In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense?
Explanation
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A localization strategy is possible in m...

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Global Business Today 8th Edition by Charles Hill
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