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Global Business Today 8th Edition by Charles Hill
Edition 8ISBN: 978-0077801922Global Business Today 8th Edition by Charles Hill
Edition 8ISBN: 978-0077801922 Exercise 16
How can tight integration between marketing and R D and production help a firm to succeed with its innovative efforts?
Explanation
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R D needs to be integrated with marketin...
Global Business Today 8th Edition by Charles Hill
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