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Service Management: Operations, Strategy, Information Technology 8th Edition by James Fitzsimmons,Mona Fitzsimmons,Sanjeev Bordoloi
Edition 8ISBN: 978-1259010651Service Management: Operations, Strategy, Information Technology 8th Edition by James Fitzsimmons,Mona Fitzsimmons,Sanjeev Bordoloi
Edition 8ISBN: 978-1259010651 Exercise 3
From a customer perspective, give an example of a servicescape that supports the service concept and an example that detracts from the service concept. Explain the success and failure in terms of the servicescape dimensions.
Explanation
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The airport in Copenhagen, Denmark, is l...
Service Management: Operations, Strategy, Information Technology 8th Edition by James Fitzsimmons,Mona Fitzsimmons,Sanjeev Bordoloi
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