Business Law 12th Edition by Roger LeRoy Miller ,Frank Cross

Exercise 18

To watch this chapter's videos, Pharzime, Scene 1 and Scene 2, go to www.cengagebrain.com and register your access code that came with your new book or log in to your existing Cengage account. Select the link for the "Business Law Digital Video Library Online Access" or "Business Law CourseMate." Click on "Complete Video List," view Videos 79 and 80, and then answer the following questions:
(a) In Scene 1, employees discuss whether to market their company's drug as a treatment for other conditions- even though it has only been approved for treating epilepsy. One employee argues that marketing the drug for more than the one treatment will increase the company's short-term profits and that obtaining approval for the other treatments will take too long. What theory describes this perspective?
(b) In Scene 2, a new sales rep discusses the company's off-label marketing strategy with a veteran sales rep. Is it unethical or illegal for a sales rep to represent that he is a doctor when he has a doctorate in chemistry but is not actually a physician? Explain.