Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 9

Assume that the federal government is going to make reducing obesity a major priority. The process it has adopted includes reducing sugar content in children's cereals, making vegetables more palatable, and reducing fat in the overall diet. Identify three product categories (not including vegetables) for which derived demand would influence manufacturers and producers of consumer packaged goods (foods sold to be cooked or heated and eaten at home). Include at least one product affected positively and one product affected negatively.