Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 11

Read "Building Partnerships 3.1." Jenna Weber, salesperson for Hormel ® , described two buyers. One was friendly and easy to get along with, while the other was tough, hard to get an appointment with, and impatient during the meeting and demanded proof of almost everything she said. Are these the only two types of personalities she might run into? What could she have done better with the bacon promotion?