Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 6

The Chicago Marriott Downtown Magnificent Mile is a Windy City landmark on Michigan Avenue's Magnificent Mile. Located in the heart of world-class shopping and dining, this hotel is within walking distance of top attractions, including the Navy Pier, Shedd Aquarium, Millennium Park, as well as the landmark Chicago Theater District. The hotel rooms and suites have state-of-the-art flat-screen TVs, deluxe bedding, and ergonomic furnishings. With 66,400 square feet of event space, including 54 meeting rooms, this luxury hotel creates a distinguished venue for business engagements, social gatherings, and elegant wedding receptions. The largest meeting room is the Grand Ballroom with maximum meeting space of 19,193 square feet and a maximum seating capacity of 2,200. The hotel is known for its outstanding service coupled with magnificent style.
Assume that you are a salesperson for the Chicago Marriott Downtown Magnificent Mile. Your goal is to book meetings and conventions from businesses and not-for-profit organizations.
Develop the details of an appropriate referral event for the Chicago Marriott Downtown Magnificent Mile. Provide information about the place of the event as well as what should happen during the event. Be creative. Remember that referral events should be fun for current clients as well as leads.