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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 8
Men tend to respond more to jokes involving sexual innuendo than women do. Assume this statement is true for a male buyer you are going to call on next Tuesday. You learn that he loves jokes with a sexual bent. Is there any reason you should avoid using a joke with a sexual theme when calling on him?
Explanation
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Selling 9th Edition by Stephen Castleberry,John Tanner
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