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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 3
In "Building Partnerships 9.1" you read how the salesperson varied his presentation depending on the customer's job title. Using the various methods described in this chapter, exactly how would you suggest strengthening the presentation to an engineer as described in "Building Partnerships 9.1?"
Explanation
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In this situation the salesperson can ma...
Selling 9th Edition by Stephen Castleberry,John Tanner
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