
Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001
Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 15
One sales manager who worked for a refrigeration equipment company taught his salespeople the following close: Ask questions that allow you to fill out the contract. Assume the sale is made and hand the contract to the buyer, along with a pen. If the buyer doesn't immediately take the pen, drop it and make the buyer pick it up. Once the buyer has the pen in hand, he or she is more likely to sign the contract, so just wait silently until the buyer does.
a.?Would you label this seller as assertive or aggressive?
b.? Is this a trick (manipulative) or merely dramatization (persuasive)?
c.? How would you respond to this behavior if you were the buyer?
a.?Would you label this seller as assertive or aggressive?
b.? Is this a trick (manipulative) or merely dramatization (persuasive)?
c.? How would you respond to this behavior if you were the buyer?
Explanation
Obtaining commitment from the buyer stan...
Selling 9th Edition by Stephen Castleberry,John Tanner
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