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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 17
What makes a Mercedes worth more than a Volkswagen? How would you convince someone that it is worth more if she or he knew nothing about the various brands of cars? How would the buyer's lack of knowledge influence how you try to gain commitment ?
Explanation
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Obtaining commitment from the buyer stan...
Selling 9th Edition by Stephen Castleberry,John Tanner
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