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book Selling 9th Edition by Stephen Castleberry,John Tanner cover

Selling 9th Edition by Stephen Castleberry,John Tanner

Edition 9ISBN: 978-0077861001
book Selling 9th Edition by Stephen Castleberry,John Tanner cover

Selling 9th Edition by Stephen Castleberry,John Tanner

Edition 9ISBN: 978-0077861001
Exercise 12
Reread "From the Buyer's Seat 16.1." As a salesperson, what are the implications for how you might sell to Ben? How could you help Ben sell to others in his organization? Is his approach something you would welcome from your prospects or worry about? Why?
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Buyer B believes in pilot test for every...

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Selling 9th Edition by Stephen Castleberry,John Tanner
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