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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 14
The marketer "should also examine the more complex effect of geography on general market characteristics, distribution systems, and the state of the economy." Comment.
Explanation
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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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