
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 14
The marketer "should also examine the more complex effect of geography on general market characteristics, distribution systems, and the state of the economy." Comment.
Explanation
International marketing stands for the m...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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