
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 4
The telegraph, the telephone, television, satellites, the computer, mobile phones, and the Internet have all had an effect on how international business operates. Discuss how each of these communications innovations affects international business management
Explanation
World trade stands for the global intern...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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