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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 16
"For the inexperienced marketer, the 'similar-but-different' aspect of culture creates an illusion of similarity that usually does not exist." Discuss and give examples.
Explanation
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Culture stands for the values, beliefs, ...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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