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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 17
Outline the elements of culture as seen by an anthropologist. How can a marketer use this cultural scheme?
Explanation
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Culture stands for the values, beliefs, ...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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