expand icon
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 1
What are some particularly troublesome problems caused by language in foreign marketing? Discuss.
Explanation
Verified
like image
like image

Culture stands for the values, beliefs, ...

close menu
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
cross icon