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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 8
Defend the proposition that a multinational corporation has no responsibility for the consequences of an innovation beyond the direct effects of the innovation, such as the product's safety, performance, and so forth.
Explanation
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Innovation stands for adopting new appli...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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