
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 15
"We should also bear in mind that in today's business-oriented world economy, the cultures themselves are being significantly affected by business activities and business practices." Comment.
Explanation
Culture stands for the values, beliefs, ...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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