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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 21
Business customs and national customs are closely interrelated. In which ways would one expect the two areas to coincide, and in which ways would they show differences? How could such areas of similarity and difference be identified?
Explanation
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Business custom stands for the rules, re...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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