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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 25
Contrast the authority roles of top management in different societies. How do the different views of authority affect marketing activities?
Explanation
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Authority stands for the power, position...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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