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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 4
Discuss the advantages to the international marketer arising from the existence of the various international conventions on trademarks, patents, and copyrights.
Explanation
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International conventions refer to the a...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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