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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 12
Discuss the breadth and scope of international marketing research. Why is international marketing research generally broader in scope than domestic marketing research?
Explanation
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Marketing research refers to the process...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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