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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 9
"The foreign market researcher must possess three essential capabilities to generate meaningful marketing information." What are they? Discuss.
Explanation
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Research refers to the outcome of human ...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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