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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 14
How are China's marketing strategies abroad similar to and different from those of American firms?
Explanation
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American firms have most of the most val...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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