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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 4
Discuss the effect of shorter product life cycles on a company's planning process.
Explanation
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Product life cycle (PLC) stands for the ...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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