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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 14
Visit the websites of General Motors and Ford, both car manufacturers in the United States. Search their sites and compare their international involvement. How would you classify each-as exporter, international, or global?
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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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