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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 16
Visit the Nestle? Corporation website (http://www.nestle.com/) and the Unilever website (http://www.unilever.com/). Compare their strategies toward international markets. In what ways (other than product categories) do they differ in their international marketing?
Explanation
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Strategic planning stands for the proces...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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