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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 3
Define the country-of-origin effect and give examples.
Explanation
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Country-of-origin effect (COE) is also k...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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