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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 9
What are the three major components of a product? Discuss their importance to product adaptation.
Explanation
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Product stands for an offering that is m...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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