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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 11
Old products (that is, old in the U.S. market) may be innovations in a foreign market. Discuss fully.
Explanation
Verified
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Unless the original products are amended...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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