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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 15
Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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