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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 9
Describe the reasons an MNC might seek an ISO 9000 certification.
Explanation
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ISO 9000 stands for the international st...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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