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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 12
Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give some examples.
Explanation
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Industrial goods stands for the goods th...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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