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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 16
England has almost completed the process of shifting from the inch-pound system to the metric system. What effect do you think this will have on the traditional U.S. reluctance to make such a change? Discuss the economic implications of such a move.
Explanation
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Inch-pound system stands for the imperia...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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