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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
Edition 17ISBN: 978-0077842161 Exercise 2
After reading the section in this chapter on direct mail, develop guidelines to be used by a company when creating a direct mail program.
Explanation
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Guideline for direct mail should be the ...
International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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