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book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
book International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly cover

International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly

Edition 17ISBN: 978-0077842161
Exercise 18
Visit Global Trading (a division of 3M) at http://www.mmm.com/globaltrading/edge.html and select "The Competitive Edge" and "Who We Are." Then write a short report on how Global Trading could assist a small company that anticipates having merchandise from a countertrade.
Explanation
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Countertrading stands for the means of e...

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International Marketing 17th Edition by Philip Cateora,John Graham,Mary Gilly
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